BRANDING . WEb . Design
Formerly La Roche Des Brises, the estate located in St-Joseph-du-Lac is transformed in 2017 to become La Bullerie, the first Quebec winery specializing in sparkling wines.
Idylliq enters into action as soon as the vineyard is purchased and is behind its overall marketing-communication strategy.
Since La Bullerie is a brand new company, identity is really at the heart of the marketing communication strategy. Through brainstorming and analysis, the main positioning of the company is defined; it is a Quebec vineyard specialized in sparkling wines.
The conceptualization of the logo by Idylliq stems of course from this established positioning and proposes modern and festive logos that reminds the roundness of bubbles in the sparkling wine.
Various graphic declinaisons are created in order to give more character and personality to the brand and to create a consistency in the communication, both inside and outside the company.
Typographies and colors are carefully selected; white, champagne and navy blue will be put forward for an identity that is both professional and alive.
Simplicity and lightness are essential in the design of the website of La Bullerie by Idylliq. We aspire to a platform that is fast and efficient, simple and light, informative and attractive.